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Increasing Sales With Multiple Payments Options

Mobile money volume is growing at triple-digit annual rates, according to market researchers with Ingenico ePayments, Oxford Economics and Charney Research in partnership with NTT Data. And while the emergence of mobile payments and alternate payment methods have not necessarily made cash and cards obsolete, they have definitely played a key role in decreasing numbers of transactions made using traditional methods.

Oxford, Charney, NTT, and Ingenico ePayments conducted two online global surveys last fall, reaching 2,000 consumers and 300 business executives, split evenly across numerous countries including the U.S., the U.K., Scandinavia, Japan, and China, and several others.

The survey, which was part of a larger study published on The Electronic Transactions Association’s website earlier this month, showed that 83% of executives think that payment technology can be used as a tool for meeting sales objectives while 72% of say accepting mobile payments can actually boost their sales. Other important findings include:

  • Over the next three years, consumers are expected to use 32% less cash.
  • 46% of people under 50 years old expect they will increase their use of mobile money over the next three years.
  • In developing countries, 69% of consumers prefer to buy from merchants who offer mobile payment options; in developed countries, 47% said the same.

A related LOLA POS blog entitled, Growing Companies and The Growth of Mobile Payments highlighted similar points, pointing out the need for businesses to accept multiple payment forms, especially mobile payments: “Switching to mobile payments will keep customers happy by adding convenience as well as the reassurance of a safe and secure transaction.”

The blog and the survey both note that encryption, tokenization, and authentication technology actually make mobile money far safer than other payment forms and should make these types of transactions much more attractive to consumers across the globe. However, adoption, especially in the U.S., has taken longer than expected compared to other parts of the world. American consumers have been surprisingly slower to switch to mobile payments in emerging markets, compared to their European and Asian counterparts. However, they are finally starting to understand why the rest of the world has made the shift to digital payment models and it won’t be long before merchants will be expected to accept multiple forms of payments, especially mobile payments.

As part of growth strategy, it’s recommended that businesses move toward “aggressively investing in innovation, including mobile and electronic payments” as the study points out. Also suggested is that merchants identify consumer security concerns while helping to educate their customers on electronic payments safety.

LOLA POS. is dedicated to providing businesses with sound processing solutions designed to enhance the customer experience and keeping them loyal, resulting in profitable businesses of all types.

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