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E-Commerce Storefronts Open a New Window

E-commerce giants like Amazon are experiencing exponential growth while brick-and-mortar retailers continue to close physical locations. Why, then, would savvy online merchants attract customers by using brick-and-mortar window dressing techniques? The short answer is: because they work. We accept the following: Nearly every brick-and-mortar store’s front window displays a sign telling patrons which types of […]

7 Big Reasons to Shop Small

7 Big Reasons To Shop Small

There are many reasons to shop small. In between the frenzy of Black Friday and mania of Cyber Monday, Small Business Saturday stands out by offering customers unique products and a more relaxed shopping experience. American Express started the Small Business Saturday tradition on November 27, 2010. Since then, the Shop Small movement has gained considerable […]

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