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E-Commerce Storefronts Open a New Window

E-commerce giants like Amazon are experiencing exponential growth while brick-and-mortar retailers continue to close physical locations. Why, then, would savvy online merchants attract customers by using brick-and-mortar window dressing techniques? The short answer is: because they work. We accept the following: Nearly every brick-and-mortar store’s front window displays a sign telling patrons which types of […]

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